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Merchants start your registers - the Christmas shopping season has officially begun. Black Friday saw crowds of shoppers brawling over the latest gifts, but this activity was driven by deep discounts from mass-market retailers. That sort of shopping frenzy does not necessarily reflect consumer demand in the luxury market.
For high-end merchants who avoid door-busting discounts the picture is less clear. Inflated energy costs, interest rates rises and recent natural disasters have had a definite psychological impact on consumers. Although high-end shoppers usually have enough disposable income to weather the storm, the real question is how much of that income they are willing to spend in this hazy economic environment.
According to the Conference Board, economic activity crept up 0.1% in October, although housing starts and stock prices fell. Meanwhile consumer confidence remained steady.
Given that luxury shoppers are generally more affected by factors such as real estate and stocks than heat costs, Blacks is holding to somewhat cautious holiday sales forecasts, but we are still expecting year-on-year growth.
The most recent Commerce Department figures show 4.3% growth from July to September of this year, up from the department's initial 3.8% estimate, and identical to the growth posted in the same period of last year.
Perform Insight Analysis by taking stock of all the factors affecting your business. You need a 360-degree view if you want to achieve growth during this period.
And given that this trough is occurring over the important holiday sales season, Blacks recommends that merchants further reduce the time between business evaluations. Begin doing 60-day trend analysis rather than a 90-day analysis. Monitor how fast you're transacting so you can adjust buying plans. This will increase your agility when it comes to responding to the current environment.
But first and foremost, make shat your evaluation systems and procedures are well in place. Your success during this period will greatly depend on your ability to measure performance and make necessary adjustments. And don't forget that the season doesn't end on December 25, but at the end of the first markdown cycle.
At Blacks we are anticipating demand for stronger contrasts in the fall '06 assortments.
You can keep abreast of the latest in fashion news and trends in the In Fashion section of this site.
Clothing |
October Sales |
90 Day Sales |
90 Day Avg. Inventory |
90 Day Avg. Markdown |
| Suits | - 7.6% |
- 6.0% |
26.9% |
- 15.1% |
| Sportscoats | - 5.9% |
2.0% |
20.8% |
- 27.8% |
| Blazers | - 14.3% |
1.1% |
- 16.9% |
6.4% |
| Dress Pants | 12.1% |
2.1% |
15.2% |
- 0.9% |
| Custom Clothing | 29.6% |
20.5% |
N/A |
N/A |
Furnishings |
October Sales |
90 Day Sales |
90 Day Avg. Inventory |
90 Day Avg. Markdown |
| Dress Shirts | - 0.3% |
- 2.3% |
- 13.1% |
- 10.5% |
| Neckwear | 1.8% |
- 0.1% |
23.2% |
16.7% |
Sportswear |
October Sales |
90 Day Sales |
90 Day Avg. Inventory |
90 Day Avg. Markdown |
| Sportshirts | - 2.0% |
- 2.7% |
22.9% |
9.7% |
| Knits | - 15.3% |
- 6.0% |
2.1% |
- 38.1% |
| Sweaters | 6.3% |
6.2% |
14.7% |
- 13.9% |
| Casual Pants | - 15.7% |
- 15.4% |
- 6.1% |
- 20.2% |
| Jeans | 0.3% |
- 13.4% |
59.8% |
- 38.4% |
| Outerwear | - 11.3% |
- 10.0% |
- 1.0% |
- 27.5% |