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September 17, 2008

E-tailers See Strong Gains In Year Ahead

Although it continues to be a challenging market for brick-and-mortar retailers, online retailers expect significant growth over the next year, according to a new survey released by the National Retail Federation’s Shop.org.

E-tailers expect to see an annual average growth rate of 25% as conversion rates continue to climb, according to the survey. Convenience and consumers’ increased comfort with shopping online have been cited as reasons behind the growth.

E-tailers did note that their margins are lower than traditional stores since their operating expenses, which include free shipping and fulfillment, are high.

Posted by Blacks on 11:08 AM | Comments (0)

August 25, 2008

Calvin Klein Retools Website, Adds E-Commerce

Calvin Klein has begun selling its better lines on the Web, with a revamped website that showcases both apparel and home goods. The site, at www.calvinklein.com, reflects the selections available at Calvin Klein’s better stores, and fulfillment will be provided by company stores.

The move is aimed at boosting the brand’s distribution amid a tough retail cycle. Although Calvin Klein has come late to the e-commerce game, it hopes to spur interest through a sweepstake that offers the winner a $1000 shopping spree.

Posted by Blacks on 11:35 AM | Comments (0)