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October 23, 2008
St. John Launches Contemporary Line, New Store
St. John opened a contemporary store in Costa Mesa, California’s South Coast Plaza, featuring its new contemporary line. The line, dubbed SoCa, is aimed at attracting younger women with casual lifestyles.
SoCa’s first collection is Resort, in black, white and tan with safari elements. Prices range from a few hundred dollars for shorts to over $1000 for jackets.
The store itself is a bright 2,500-square foot space, decorated in yellow and black. St. John is looking to open other SoCa stores in Palm Desert, Los Angeles and New York.
Posted by Blacks on October 23, 2008 09:50 AM
