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September 09, 2008
Neiman Marcus Opens New Cusp Store In Boston
Neiman Marcus has opened its fifth Cusp contemporary store just outside of Boston, in the Chestnut Hill mall. The new 5,950-square foot store is the first to carry the “Cusp by Neiman Marcus” name, giving it more brand identity.
Cusp targets younger women with a penchant for designer contemporary labels and trendy jewelry. The Boston location has more accessories and jewelry than the other doors, but carries the same denim and casual wear.
Even though Neiman is still adjusting the concept, it says the stores are doing well enough to merit new locations. Another Cusp by Neiman Marcus store is due to open in Chicago in November.
Posted by Blacks on September 9, 2008 10:37 AM
