News
« July Wholesale Prices Soar 1.2 Percent | | Phoebe Philo Named Creative Director Of Celine »
August 25, 2008
Calvin Klein Retools Website, Adds E-Commerce
Calvin Klein has begun selling its better lines on the Web, with a revamped website that showcases both apparel and home goods. The site, at www.calvinklein.com, reflects the selections available at Calvin Klein’s better stores, and fulfillment will be provided by company stores.
The move is aimed at boosting the brand’s distribution amid a tough retail cycle. Although Calvin Klein has come late to the e-commerce game, it hopes to spur interest through a sweepstake that offers the winner a $1000 shopping spree.
Posted by Blacks on August 25, 2008 11:35 AM
