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July 28, 2008
Topshop Believes In Strength Of Premium Denim
Even though most retailers have seen a slowdown in premium denim, Topshop still believes enough in the category to launch a premium denim area in its London and soon-to-open New York stores.
The trendy British retailer said that customers are willing to invest in a $200 pair of jeans, and couple them with some of its more affordable pieces.
This is counter to the trends we have been seeing in the category over the past few seasons, but there could be an upswing on the horizon. We’re eager to see how Topshop fares with the experiment, especially in New York.
Posted by Blacks on July 28, 2008 09:09 AM
