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May 20, 2008
Bergdorf's Akris Trunk Show Nets $1 Million
Proving that trunk shows are far from dead, Bergdorf Goodman held a three-day fall trunk show for the Akris brand last week that netted $1 million. The event broke Bergdorf’s record of the most sales in one day by a single designer.
The retailer said that the Akris is a hit because it offers investment pieces that consumers can use to build a high-quality wardrobe. Items like a cashmere cardigan run at about $3,000.
The Swiss brand boosts a refined and modern style and has distribution in over 500 doors around the world.
Posted by Blacks on May 20, 2008 10:07 AM
