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March 01, 2006
Calvin Klein Readies Better Sportswear Line
Calvin Klein’s better womenswear will be returning to department stores this fall. The iconic American brand is teaming with apparel marketer Kellwood Co. to design and produce a better sportswear line.
Kellwood bought out G.A.V.’s interest in the better sportswear business in September of last year with the intention of growing the segment.
While many better vendors are going down market – through deals with retailers such as Target and H&M – Calvin Klein appears to be making the right choice in boosting its up-market positioning, where there is still substantial growth to be had.
Posted by Blacks on March 1, 2006 10:55 AM
