Report: Barrato Leaving Brioni
MR Magazine
http://www.mrketplace.com
June 18, 2006
NEW YORK – Blacks Retail Analysis reported Friday that Joseph Barrato, Brioni’s U.S chief executive officer, is leaving the firm to join St. Andrews, the Italian firm that manufactures Ralph Lauren Purple Label, in an unspecified position.
Barrato is among the longest-serving CEOs in the U.S. apparel wholesale sector. But, Blacks said, retailers have objected to the firm’s minimums and high ticket prices in light of sluggish sell-throughs.
Blacks reported, “Brioni requires retailers to order 15 units a season, but since the items have a retail cost of around $4,000 to $8,000 each the outlay is substantial. What's more, the sell-through on rack goods is low, and retailers pushed back.”
Blacks Retail Analysis provides professional retail information for the luxury apparel and fine jewelry markets.
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